MPB Auto Repair

From Zero Traffic to Local Market Leader in 6 Months

The Situation Before We Stepped In

When we first took over this project, the shop’s website was a disaster:

  • Built on a slow, bloated site builder stuffed with random plugins
  • Laggy pages and poor performance scores
  • No real visitors, no keyword rankings, and no leads

What We Did

1. Rebuilt the Website From the Ground Up
We replaced the old site with a custom-built, ultra-fast version scoring 99% in performance tests. Pages now load almost instantly, giving both Google and visitors a reason to stay.

2. Restructured All Service Pages
The old site had generic, keyword-less pages like “Steering and Suspension” or “Electrical & Electronics” — zero chance to rank or convert.
We:

  • Deleted irrelevant pages and replaced them with high-demand, keyword-focused services like /oil-change, /engine-repair, /brake-repair
  • Created city-specific versions of each service for surrounding areas
  • Built car-make-specific service pages for popular brands (e.g., Ford Engine Repair in Rancho Cordova)
  • Wrote unique, human-focused content for every page — no templates, no AI fluff

3. Built Authority With Quality Backlinks
In a competitive niche, backlinks matter. We published dozens of guest posts on trusted automotive and local authority sites, ensuring Google could find and index them.

4. Conversion Rate Optimization (CRO)
Once traffic started flowing, we ran A/B tests on layouts, headlines, call-to-action placements, and phone number visibility. This boosted the site’s conversion rate from 0.5% to 10%.

The Results After 6 Months

  • Dozens of top-10 keyword rankings, including “auto repair Rancho Cordova” and “Ford repair near me”
  • Consistent 3-pack presence in Google Maps for “mechanic near me” searches
  • Website generating steady, high-quality calls every week
  • Massive jump from zero visits to a dominant local online presence

Key Takeaways

  • A fast, well-structured site is the foundation of local SEO success
  • Specific, high-intent service pages outperform generic “catch-all” pages every time
  • Quality backlinks and consistent content updates keep rankings climbing
  • CRO turns rankings into revenue